The party was first registered on 13 March 2019 by Jeremy Hosking as Brexit Express.
In September 2020, Fox attracted funding for a new political party, provisionally called Reclaim,[and dubbed "UKIP for culture".[7][5] In October 2020, the party changed its leader from Jeremy Hosking to Laurence Fox.[8] It emerged in the same month that the party name had yet to be successfully registered with the Electoral Commission as there was a naming conflict with the "Reclaim Project" of Manchester, an established charity giving opportunities to working-class children. In February 2021, the party changed its registered name from Brexit Express to The Reclaim Part