What went wrong with Shahid Kapoor starrer Jersey?

[BollyGlam]

What went wrong with Shahid Kapoor starrer Jersey? Trade experts share their views on possible lifetime box office collections

https://www.bollywoodhungama.com/new...e-collections/

The box office game has always been unpredictable. But post-pandemic, it is delivering many surprises as well as shocks to even the biggest of experts. The Shahid Kapoor-starrer Jersey was released on April 22. It seemed like a film that would manage to grow with a word of mouth and then sustain well in cinemas on the weekdays. However, the film had a very poor opening of Rs. 3.75 crore. Though the film grew on Saturday and collected Rs. 5.50 crore, it collected a similar amount on Sunday, though one expected the collection to rise on Day 3. On Monday, as expected, the film crashed and collected around Rs. 1.75 crore. The four-day collections now stand at around 16.50 crore and the lifetime earnings are expected to be around Rs. 20 crore. This means that Jersey’s lifetime collections would be the same as the day 1 earnings of Shahid Kapoor’s last film, Kabir Singh (Rs. 20.21 crore).

We asked trade experts what went wrong with Jersey. Trade veteran Taran Adarsh said, “There are various reasons. The tastes of the audiences have changed post-pandemic. The Kashmir Files was an exception but the other films which were hits like Sooryavanshi, Pushpa, RRR, and KGF - Chapter 2 were all commercial masala entertainers. Basically, larger-than-life, wholesome experiences are what the audience wants from films now, and Jersey doesn’t fit in this category. Secondly, a lot of people have already watched the original version of Jersey or its dubbed Hindi version. Thirdly, the film appeals only in bits and pieces. I liked the conflict between the husband and wife. I loved the bond between the father and the son. However, the second hour largely focused on just cricket, and on top of that, the commentary was in English. Even ’83 had this issue and it was rejected.”