Why Is Starbucks Facing Boycott Threats In India

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Why Is Starbucks Facing Boycott Threats In India

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Why Is Starbucks Facing Boycott Threats In India

18-05-2023

raajveer

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Why Is Starbucks Facing Boycott Threats In India

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Tata Starbuck’s latest ad campaign - titled #ItStartsWithYourName – is facing the wrath of netizens just hours after its release for unnecessarily including the angle of gender change and its societal acceptance.
Conceptualised by Edelman India, the ad campaign features an elderly couple at a Tata Starbucks store, waiting for their son Arpit to arrive, with his father seemingly upset and the mother urging the father to remain composed.

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